Buffet Infinity has dropped a trailer, and instead of giving you scenes like a normal film, it feeds you a stream of fake TV commercials that slowly start to feel very, very sinister.

The hook is simple but weirdly effective: the story unfolds through a patchwork of low-budget commercials, all set in the fictional Westridge County. You’ve got ads for insurance, used car dealerships, a local religious figure, even a recording artist, but the more they stack up, the clearer it becomes they’re all circling the same rot underneath the town.

And then there’s the trailer’s standout trick. Instead of showing people normally, it projects these adverts across the outline of a human figure. No face, no features, just a body-shaped void filled with flickering commercials. It’s like someone turned a person into a walking TV signal, and whatever’s broadcasting doesn’t have good intentions.

As the pieces click together, the bigger picture gets uglier: a spreading sinkhole, a cult bubbling under the surface, and a restaurant that isn’t content with just serving food anymore. It’s growing. Watching. Waiting.

The cast includes Ahmed Ahmed, Kevin Singh, Donovan Workun, Allison Bench, and Claire Theobald, with Simon Glassman writing and directing.

Buffet Infinity looks less like a film and more like a transmission you probably shouldn’t have picked up, but now that you have, it’s not letting go.

The Canadian horror-comedy lands in select theaters April 24 before heading to VOD May 8 via Yellow Veil Pictures.