Memory loss is bad. Memory loss where someone insists theyโre your spouse and you have no way to prove otherwise? Thatโs the kind of situation where you start checking for exits immediately.
Affection is heading to select cinemas on May 8th via Brainstorm Media, and the new trailer leans hard into that creeping, reality-is-slipping feeling without offering anything as helpful as answers.
Leading the film is Jessica Rothe, stepping into the role of Ellie Carter, a woman stuck in a loop where her memory keeps resetting, wiping out any sense of who she is, where she is, and most importantly, who she should trust. Each reset drops her back into the same scenario: a man claiming to be her husband, a life she doesnโt recognise, and a growing suspicion that we’reno longer in Kansas.
The plot seemingly wastes no time getting uncomfortable. Ellie doesnโt know the man. She doesnโt recognise the child who calls her mum. And whatever truth sits underneath it all keeps slipping out of reach every time her mind reboots. From there, things spiral into a mix of psychological pressure and full-blown horror, with the trailer hinting that the answers, when they come, arenโt going to be the ones she wants.
Joining Rothe are Joseph Cross and Julianna Layne, rounding out a cast caught in what looks like a tightly wound, reality-bending mind fuck.
Behind the camera, Affection marks the feature debut of writer/director BT Meza, who also produces alongside Bay Dariz, Austin Walk, and JP Ouellette. Early reactions out of its Brooklyn Horror Film Festival premiere pointed to a mix of psychological unease and body horror influences, with particular focus on Rotheโs performance driving the whole thing forward.
Rothe comes into the release off the back of recent work on the sci-fi mystery Imposters, and with more genre projects lined up, sheโs clearly not done putting herself through absolute narrative chaos just yet.
With an unreliable memory, and no guarantee the person standing next to you is who they say they are, May 8th looks like itโs bringing a puzzle you probably wonโt want to solve alone.


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