Summer’s looking a lot less sweet.

The first trailer for Ice Cream Man has arrived, with Eli Roth back behind the counter, dishing out a little more than your standard 99 Flake.

Set in a picture-perfect town that’s about to go completely off the rails, the film follows a mysterious ice cream vendor whose sugary treats come with some deeply unpleasant side effects. Kids line up, smiles wide, but one taste later and things start to go very, very wrong.

Ari Millen takes on the role of the ice cream man himself, and even from this early look, there’s something seriously off about him. The trailer leans heavily into horror, with children at the centre of it, amped up, unpredictable, and clearly not reacting well to whatever they’ve been served. It’s less ‘brain freeze’ and more full on psychotic meltdown.

The footage doesn’t hold back either, throwing in flashes of gore and violence, including one moment where a teacher finds themselves on the very wrong end of a classroom uprising.

The cast stacks up with Benjamin Byron Davis, Karen Cliche, Dylan Hawco, Sarah Abbott, Shiloh O’Reilly, Kiori Mirza Waldman, Charlie Zeltzer, and Charlie Storey, rounding out a town that’s clearly not prepared for what’s rolling in with the ice cream truck, while Roth directs, produces, and stars, working from a script he co-wrote with Noah Belson, based on a story they developed together.

The film will roll out across 2,000 North American screens this summer through Iconic Events Releasing, marking Roth’s first release under his The Horror Section banner.

Ice Cream Man hits theaters August 7th.

Bring your sweet tooth.

Just, maybe don’t trust the sprinkles, yeah?