Iโm always up for a new Blumhouse film. Sure, Blumhouse has their fair share of stinkers just like any other studio, but theyโve also put out some of the best horror movies of the past decade and a half, like Paranormal Activity, Get Out, and The Black Phone. Theyโve more than earned the benefit of the doubt in my book, so naturally, I was really looking forward to Imaginary. I thought the film had the potential to be another terrifying hit for Jason Blum and his crew, and I couldnโt wait to see how it would turn a staple of many peopleโs childhoods into a soul-sucking demon.
Imaginary was directed and co-written by Jeff Wadlow, and it stars DeWanda Wise, Tom Payne, Taegen Burns, Pyper Braun, and Betty Buckley. The film follows a woman named Jessica who returns to her childhood home with her new husband, Max, and his two daughters, Alice and Taylor. At first, everything seems to go according to plan, but that all changes when Alice finds a teddy bear stowed away in a hidden room.
Alice quickly starts to anthropomorphize the bear and call it Chauncey and becomes borderline obsessed with it. Jessica eventually begins to worry about Aliceโs mental health, and soon discovers thereโs a lot more to this seemingly innocuous toy than meets the eye. Itโs the same teddy bear she used to play with when she was a kid; a realization leads her to uncover a terrifying truth about her own childhood and her imaginary friend who may have turned out to have been more than that.
On paper, that sounds like a fascinating concept for a horror movie, but unfortunately, Imaginary drops the ball and botches the execution. For starters, the characters and their relationships are almost all bland cliches. To take just one example, consider Taylor, Maxโs older daughter. Sheโs 15 years old, and as you can probably guess, sheโs not too fond of Jessica.
She sees the woman as an intruder rather than a genuine member of her family, and (surprise, surprise!) her relationship with her stepmother only worsens when Max has to go on tour with his band. Iโm not going to spell out the girlโs entire arc, but suffice it to say, it plays out exactly the way youโd expect. She even meets the obligatory cute boy next door almost immediately after moving into her new house, so nothing about her feels even remotely interesting or fresh.
That being said, Iโd be remiss if I didnโt point out the one good character in Imaginary—Alice. Sheโs Maxโs younger daughter, and sheโs played excellently by 10-year-old Pyper Braun. Child actors are notoriously hit or miss, but Braun is one of the rare kids who already has what it takes to be a star.
Sometimes she has to be menacing, other times she has to be sweet and charming, and still other times she has to cry in abject terror. But no matter what this story requires of her, Braun completely nails it every single time. Sheโs hands down this movieโs biggest saving grace, and I canโt wait to see where her career goes from here.

On top of those weak characters, some of the dialogue in Imaginary is also pretty cringeworthy. In particular, Gloria, an elderly woman who lives next door to Jessica and Maxโs new home, gets a couple of almost Madame Web-level lines (and if you havenโt seen that film, let me assure you, itโs just as bad as everyone says). Simply put, I couldnโt take this character seriously.
And thatโs a real shame because sheโs played really well. Actress Betty Buckley delivers her dialogue as convincingly as possible, so if she had more sensible things to say, youโd buy into her. Sheโd even join Alice as one of the movieโs biggest strengths, but unfortunately, the poor writing completely wastes this awesome performance.
Last but not least, we have to talk about the horror in Imaginary. As bad as the characters and the dialogue are, this just might be the worst thing about the film. There are a couple of creepy moments here and there. For instance, we get a few scenes where we can see a sinister entity lurking in the background, and director Jeff Wadlow wisely avoids calling undue attention to it. Instead, he lets the inherent creepiness of those moments do all the heavy lifting, so they actually end up being pretty effective.
Unfortunately, those are just a handful of shots, and the rest of the horror in Imaginary is just as uninspired as the characters. Thereโs zero real tension in this movie, the scares are almost all cheap jump scares, and the imagery is yawn-inducingly uncreepy. In fact, on a purely visual level, this is some of the worst horror Iโve seen in a while.
To take just a few examples, there are several scenes where the CGI is laughably bad, and whenever we get to see Chaunceyโs more horrific forms, the designs are equally second-rate. In particular, there are a couple of times when peopleโs eyes become black and grow to unnatural proportions, and the effects in those shots look like they came straight out of the 1950s. Theyโll make you wonder who the hell thought that was a good look, so theyโre much more likely to induce a laugh than a scream.
In case you couldnโt tell, I didnโt like Imaginary. Granted, itโs not all bad, but the movieโs weaknesses outweigh its strengths by a pretty wide margin. The bland characters, weak dialogue, and ineffective horror make for an almost excruciating experience, so unless youโre dead-set on seeing this film, I highly suggest that you give it a pass.


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